Olympic Mascot Hurdles

The Olympic Mascot design application process has got more obstacles than the 100m hurdles..



The Olympic Mascot design application process has got more obstacles than the 100m hurdles, after the athlete in front of you has spectacularly tripped over the first hurdle and caused a massive pile up of tangled flesh and blood blocking your path to the finish line and you are in a wheelchair... with no wheels.

Once you've gone through a lengthy and humiliating registration process, you are faced with the following:

London 2012 mascots - Design, launch and 360 marketing and communications plan.

Full details for this opportunity are shown below.

Use the options below to respond to or track this opportunity. Once a contract has been awarded, select View Results to view shortlisted suppliers and feedback from the buyer.

Opportunity Status: Open

My Response Status: -

Tracked/ Matched: -

Opportunity Details
Opportunity Title	London 2012 mascots - Design, launch and 360 marketing and communications plan.
Awarding Organisation	The London Organising Committee of the Olympic Games and Paralympic Games Ltd
Description	Background The introduction of a mascot is one of the highlights in the journey to the Games. It is an important opportunity to build the brand of London 2012 and in turn add increasing value to the Olympic and Paralympic Committees. Past mascots have shown great ingenuity, imagination and artistry. Early mascots were based on animals unique to the host country. More recent examples have been a variety based on humans, animals and creatures, both mystical and invented. Creativity and personality are always the hallmark of an Olympic and Paralympic Mascot. The mascot(s) is a valuable ambassador to the Olympic and Paralympic Games and a plays a crucial role in setting the tone and style for the London 2012 Games in a multi dimensional way. In summary: – Mascots are a one of the key deliverables of an OCOG – They play an important role in raising revenue via licensing. – They provide a warm welcome to athletes and visitors from around the world and spark excitement and laughter – Having your photo taken with a mascot is a must have Games souvenir! London 2012’s vision is to use the power of the Games to inspire change. London 2012’s mascot needs to be more than just a cuddly toy. It needs to capture the imagination of young people, it must be loved and help to create a sense of excitement and pride about the London 2012 brand. Our aim is to develop mascots that help build London 2012 into a much loved brand. The desirability of the mascots will need to not only communicate and demonstrate the Olympic and Paralympic values, but must lead to the purchase of products. It is therefore essential that the mascot works across a multitude of licensing applications and be commercially viable. To be successful the mascot (s) will need to demonstrate wit and humour that reflects London and the UK. They need to be accessible and appropriate in a tone of voice that is understood by children and young people, as-well as reflecting the culture and people of the host city/country. Objective • To develop a mascot (s) for London 2012 Olympic and Paralympic Games • To develop and deliver a 360 marketing and communication plan to support the launch of the mascots and rollout plan for; 2 years to go, count down to the games, at ceremonies and competition venues • To provide full guidelines for the on going management and licensing of the mascot (s) In addition to responding to these questions on CompeteFor, applicants should prepare the following in a maximum of 3 pages to supply on Friday 28th November in the event of being shortlisted: • Evidence to your responses to the customised questions • Two case studies of your organisations favourite characters or mascots summarising: o their commercial success. o how your characters live in a 2d and 3d world o How you introduced them to the world • Provide short biogs of the team who would create the London2012 mascots • Explain in no more than 100 words why you would like to create the London 2012 mascots.
London 2012 Reference Number	1041Mar
Nature of Opportunity	Services
Opportunity Type	London 2012 Supply Chain (Private Sector)
Delivery Point	London
Response Deadline	21/11/2008 12:00
Estimated Tender Close Date	03/02/2009
Estimated Contract Award Date	31/03/2009
Estimated Contract Start Date	01/04/2009
Estimated Contract Value (GBP)	Not disclosed
Additional Information for Supplier	CompeteFor is an e-brokerage tool. The advertisement of LOCOG opportunities does not constitute the start of a tendering process, but an expression of interest. LOCOG regrets being unable to provide feedback at the short listing stage of CompeteFor. Suppliers will be required to sign up to LOCOG Terms & Conditions which can be found at www.london2012.com/business.
Website	n/a
Business Categories	Film distributors Toys and games - wholesale Dressmakers Design consultants Comics and magazine suppliers Advertising services Marketing boards Toy shops Toy libraries Entertainers Designers - graphic Writers - technical and commercial Designers - jewellery Arts centres Toys, games and sporting goods - mnfrs Computer games Graphic arts materials Theatrical agencies Museums Theatrical costumes, equipment and supplies Designers - garments Model makers Literary agents Artists and illustrators Graphologists Theatre companies Arts Design engineers Marketing consultants Advertising - agencies Entertainment agencies Film studios and production services Opportunity Response London 2012 mascots - Design, launch and 360 marketing and communications plan. Step 1 - Essential Questions Step 2 - Other Questions Step 3 - Submit Complete all of the following steps to respond to this opportunity. You can save your response and return to view, edit, or submit it any time before the deadline. Opportunity Details Opportunity Name London 2012 mascots - Design, launch and 360 marketing and communications plan. Response Deadline 21/11/2008 12:00 The buyer has set the following questions as essential criteria for a successful bidder. Question Will your company be able to obtain the amount required by the applicable law of Employer?s Liability cover at the time of entering into the contract? Yes No Please select... Does your organisation have experience of creating 2D/3D characters or mascots that appeal to young people? Yes No Please select... Have characters or mascots created by your organisation been used commercially in any of the following areas film, TV, 3D animation, publishing, licensed products? Yes No Please select... Have characters or mascots developed by your organisation been developed into ?plush? products? Yes No Please select... Does your organisation have experience of working with a large sports events? Yes No Please select... Have characters or mascots created by your organisation been used internationally? Yes No Please select... Does your organisation have experience of developing a full 360 marketing and communications plan to support your characters? Yes No Please select... Does your organisation have the expertise in developing graphic standard manuals? Yes No Please select... Are you able to demonstrate how you have worked with sustainable materials? Yes No Please select... Has your organisation engaged in major public participation activities? Yes No Please select... Have you/your organisation got access to exciting and new talent? Yes No Please select... Have you/your organisation got experience of working with an existing brand and bringing the brand to life through a character? Yes No Please select... Is your company willing to accept LOCOG Terms and Conditions? Yes No Please select... Can your company provide evidence in respect of all the above questions? Evidence will be required on shortlist and should be prepared for the request on 28th November 2008. The buyer has asked for the following additional information. Questions How many employees are there in your organisation? 0 1 to 5 6 to 10 11 to 15 16 to 20 21 to 30 31 to 40 41 to 50 51 to 75 76 to 100 101 to 200 201 to 250 250+ What percentage of the work carried out for this opportunity will be by contractors? 0 1 - 5 6 - 10 11 - 15 16 - 20 21 - 30 31 - 40 41 - 50 51 - 75 76 - 85 86 - 95 96 - 100 Please select... How many years has your business been trading? Less than 1 year 1 - 2 years 2 - 3 years 3 - 4 years 4 - 5 years More than 5 years Please select... How many references can you provide relating to this opportunity? 0 1 2 3 More than 3 Please select... Does your company have a Human Resources Policy or Policies in place that demonstrates it meets all necessary statutory requirements? Yes No Please select... Does your company have a system, either formal or informal, for checking and recording the quality of work delivered? If yes are you able to provide evidence? Yes No Please select... If you have 5 or more employees, do you have a Health & Safety Policy? (If you have less than 5 employees, please answer ?yes?). Yes No Please select... Do you have a Company Policy or Policies relating to sustainable development or Corporate Social Responsibility (e.g environment, health & safety, equal opportunities, etc), and do the Policies extend to all the Products and services supplied? Yes No Please select... Do you have effective arrangements to ensure equality of opportunity within your organisation?

My mascot idea is for a massive robotic filing cabinet with a machete.

The Beijing Olympics had five mascots though, so if anyone has any other ideas, let me know in the comments below - we've got until 21 November to register our concepts.