The Olympic Mascot design application process has got more obstacles than the 100m hurdles, after the athlete in front of you has spectacularly tripped over the first hurdle and caused a massive pile up of tangled flesh and blood blocking your path to the finish line and you are in a wheelchair... with no wheels.
Once you've gone through a lengthy and humiliating registration process, you are faced with the following:
London 2012 mascots - Design, launch and 360 marketing and communications plan.
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Opportunity Status: Open
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Opportunity Title | London 2012 mascots - Design, launch and 360 marketing and communications plan. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Awarding Organisation | The London Organising Committee of the Olympic Games and Paralympic Games Ltd | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Description | Background The introduction of a mascot is one of the highlights in the journey to the Games. It is an important opportunity to build the brand of London 2012 and in turn add increasing value to the Olympic and Paralympic Committees. Past mascots have shown great ingenuity, imagination and artistry. Early mascots were based on animals unique to the host country. More recent examples have been a variety based on humans, animals and creatures, both mystical and invented. Creativity and personality are always the hallmark of an Olympic and Paralympic Mascot. The mascot(s) is a valuable ambassador to the Olympic and Paralympic Games and a plays a crucial role in setting the tone and style for the London 2012 Games in a multi dimensional way. In summary: – Mascots are a one of the key deliverables of an OCOG – They play an important role in raising revenue via licensing. – They provide a warm welcome to athletes and visitors from around the world and spark excitement and laughter – Having your photo taken with a mascot is a must have Games souvenir! London 2012’s vision is to use the power of the Games to inspire change. London 2012’s mascot needs to be more than just a cuddly toy. It needs to capture the imagination of young people, it must be loved and help to create a sense of excitement and pride about the London 2012 brand. Our aim is to develop mascots that help build London 2012 into a much loved brand. The desirability of the mascots will need to not only communicate and demonstrate the Olympic and Paralympic values, but must lead to the purchase of products. It is therefore essential that the mascot works across a multitude of licensing applications and be commercially viable. To be successful the mascot (s) will need to demonstrate wit and humour that reflects London and the UK. They need to be accessible and appropriate in a tone of voice that is understood by children and young people, as-well as reflecting the culture and people of the host city/country. Objective • To develop a mascot (s) for London 2012 Olympic and Paralympic Games • To develop and deliver a 360 marketing and communication plan to support the launch of the mascots and rollout plan for; 2 years to go, count down to the games, at ceremonies and competition venues • To provide full guidelines for the on going management and licensing of the mascot (s) In addition to responding to these questions on CompeteFor, applicants should prepare the following in a maximum of 3 pages to supply on Friday 28th November in the event of being shortlisted: • Evidence to your responses to the customised questions • Two case studies of your organisations favourite characters or mascots summarising: o their commercial success. o how your characters live in a 2d and 3d world o How you introduced them to the world • Provide short biogs of the team who would create the London2012 mascots • Explain in no more than 100 words why you would like to create the London 2012 mascots. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
London 2012 Reference Number | 1041Mar | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Nature of Opportunity | Services | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Opportunity Type | London 2012 Supply Chain (Private Sector) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Delivery Point | London | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Response Deadline | 21/11/2008 12:00 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Estimated Tender Close Date | 03/02/2009 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Estimated Contract Award Date | 31/03/2009 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Estimated Contract Start Date | 01/04/2009 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Estimated Contract Value (GBP) | Not disclosed | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Additional Information for Supplier | CompeteFor is an e-brokerage tool. The advertisement of LOCOG opportunities does not constitute the start of a tendering process, but an expression of interest. LOCOG regrets being unable to provide feedback at the short listing stage of CompeteFor. Suppliers will be required to sign up to LOCOG Terms & Conditions which can be found at www.london2012.com/business. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Website | n/a | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Opportunity ResponseLondon 2012 mascots - Design, launch and 360 marketing and communications plan.Complete all of the following steps to respond to this opportunity. You can save your response and return to view, edit, or submit it any time before the deadline.
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My mascot idea is for a massive robotic filing cabinet with a machete.
The Beijing Olympics had five mascots though, so if anyone has any other ideas, let me know in the comments below - we've got until 21 November to register our concepts. Read more...