Performance artists on Style.com

Here I am, minding my business, being a Style.com (that's Fashion, folks!) slave, checking out what's happening in the word of Style, as one does, and who do I find on Style.com's social pages ... MARINA ABRAMOVIC!!!

This is almost as good as Carrie Bradshaw going to an Abramovic performance, no? Except this is real life!!! OK, granted, the shot was taken at the opening of artist Terence Koh's newest show, but still ... STYLE.COM!?!?!!

I think this is brilliant and I'm super glad my love for fashion and performance has made such a tangible crossover. In layman's terms: Marina Abramovic = performance art, Style.com = fashion, therefore: MA + SDC = tangible crossover of fash and p-art! Now fashionistas across the globe can unashamedly show their true colours (i.e. that they 'like' fashion) when attending live art events! Yay!

Next thing Marina will be front-row at Marc Jacobs ... sitting next to Anna Wintour (talk about influential, iconic women) ... and we know what that means ... a Vogue cover isn't far off!

ALLRIGHT!!! CAN'T WAIT!!!Abramovic with Koh (pic courtesy of Style.com)

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SHOWstudio: Fifteen Minutes of Fashion

Digital-fashion innovators SHOWstudio.com have produced a fascinating exploration of a side to London Fashion Week we don’t often see much of: the designers.

Portrait photographer Giles Price and curator Magda Keaney have collaborated with SHOWstudio, one of the world’s forerunners in new-media fashion, to exhibit a series of before-and-after portraits of British designers. Inspired by Andy Warhol’s famous citation that, in the future, everyone will have “fifteen minutes” of fame, Fifteen Minutes of Fashion enables us to see the designers’ faces five minutes before and after their catwalk show and consequently ponder the contrast so evident in them.

Unlike Warhol’s now cliché, however, these designer’s fifteen minutes of fame is a biannual occurrence, generally happening whilst the collective fashion-eye is wide open and scrutinising the catwalks of the world. Despite this scrutiny, the majority of people never get a chance to see the designer’s personal reactions to their show. Fortunately, these photographs give us that chance by shedding a private light on a relatively public moment. This is due to the implicit intimacy of the portraits, where Price has skilfully revealed a personal side to the designers, the overwhelming raw emotion such an event can bring about, without allowing us to forget they are in a room full of people.

The success of this project is evident in Keaney’s selected subjects, whose variety in age, gender and renown creates a perfect balance with Price’s superb spur-of-the-moment photography, providing viewers an alternate and intriguing aspect to the usual fashion week commentary.

It is this sort of project, where creatives put their talents into generating innovative ways of exploring and expanding our traditional media-models, which pushes fashion forward and challenges those who are reactive or ignorant to the exciting changes occurring in the industry.

To read about Giles Price, Magda Keaney, the Fifteen Minutes of Fashion project or SHOWstudio, visit http://showstudio.com/project/fifteenminutes

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